It’s unfortunate, but even well-known companies will “trick you” with something called a proprietary blend (or “protein blend”). When a company uses a proprietary blend with their protein powder, they don’t have to disclose the individual amount of each ingredient within the blend. This makes it pretty much impossible to know how much you're getting of each type of protein.
This “propietary blend” could look something like the below nutrition label:
By using a blend in the label instead of just a single protein source (e.g. “Whey Protein Isolate”), companies don’t have to disclose the individual amount of each ingredient in the blend.
This means that for a protein blend like the above example, you could be getting mostly (e.g. 97%) a poor quality whey concentrate and only a small amount (e.g. 3%) of a higher quality whey isolate in the blend, in which case what you’re really buying is just a more expensive (yet less effective) whey protein concentrate.
To avoid falling into these traps, look at the nutrition label. More specifically, look at the amount of protein you’re actually getting relative to the total scoop size.
For example one protein powder brand can deliver 25g of protein for a 35g scoop, whereas another seemingly identical product could only deliver 20g of protein for that same 35g scoop. So pay attention to those two numbers and aim to find a protein powder that doesn’t have a very big discrepancy between them, otherwise you’ll be paying for less of what you really need, protein, and instead just getting more of the extra “junk” and fillers.
So, how do we avoid falling into the above “traps”? Simple - take a close look at the nutrition label!
On most protein powder nutrition labels like this one to the right you’ll see serving sizes of about 30-40 grams that only deliver 20-25 grams of protein. So what’s in the other 10-15 grams then?
Simple - it’s full of unnecessary filler ingredients (preservatives, emulsifiers, thickeners, sugar alcohols, dyes, etc.) that won’t do anything to support your muscle-building goals.
So if the label looks similar to the one on the right, then steer away from it. This indicates that they’ve used a poor quality protein and/or have added a ton of extra fillers into it that you just don’t need.
The closer the protein content is to the serving amount, the more pure the protein powder is. It will never match 100% because of various flavorings and sweeteners, but any big discrepancy should steer you away.
By using only whey isolate with minimal additional ingredients within our Built With Science protein, we’re able to deliver 29 grams of high-quality protein per 36 grams scoop.
We’ve removed all unnecessary ingredients keeping our formula to 4 simple ingredients, all without sacrificing taste and mixability.
Truth is you don’t need more than 4 ingredients in a whey isolate protein powder because the protein is what delivers the results you want, not the filler ingredients. So when you’re thinking of buying any protein powder and there’s more than 4 ingredients make sure to look at the nutrition label like we’ve been showing you on this page.
BUIILT WITH SCIENCE WHEY PROTEIN NUTRITION LABEL (CHOCOLATE FLAVOR)
You can double-check this on our label, where you’ll see no signs of proprietary blends. We also test each batch prior and after production to ensure we’re hitting the amount we claim for. We believe in 100% transparency and providing you with more high-quality protein and less of the unnecessary junk.